Comprehensive Google Analytics Strategy and Implementation

Making sure your Google Analytics Tracking code is properly setup and installed on your site is the critical first step in getting the data you need to succeed. We review your tracking code installation to ensure it is properly setup. Data is being tracked accurately and that all key action and goals on your website are properly measured.

Create Tracking Plan

A Tracking Plan is the secret to success for any tracking project. Here we will identify and document the specific events and properties we need to capture, along with any external platforms they need to be sent to. This document is what keeps technical and non-technical teams aligned.

Implementation

With a Tracking Plan as our guide we implement Google Analytics 4 along with Google Tag Manager to start firing all the events needed to support your analytics needs. We also run a thorough suite of QA testing across every data point to ensure success from the start.

Report and Optimize

With proper events being collected we then clean and present this data in an optimised dashboard design to highlight potential issues or opportunities. From there we are able to iteratively review and run optimisation experiments to improve user experience and conversion rates.

FAQ

• What Tools Do You Use?

At a bare minimum we will use Google Analytics 4 and Google Tag Manager. If requirements are more complex we may also utilize Hotjar, Snowplow or Segment.

• What Should I Be Tracking?

Typically tracking involved all behaviors visitors perform on your websites. Additionally these systems also include sending this data to other platforms such as Facebook Ads or Google Ads via marketing pixels.

• Do I Need a Database?

Nope! If you are just getting started and don't yet have a central data warehouse in place we can still setup essential tracking and reporting using Google Analytics and Google Tag Manager.

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