The data analytics company

We forge scattered data into intelligence that works.

AI is only as good as the data beneath it. DeltaSmith runs your data layer through three core apps — Data Platform, Analytics, and Measurement — then builds the AI on top. From raw sources to working intelligence.

Plugged into the tools you already run
Google Analytics· GA4 & GTM· HubSpot· Shopify· Klaviyo· Meta & Google Ads· dbt
Three core apps

One data layer. Three ways in.

Everything we run for clients lives in three core apps — each one a working product your team logs into, not a slide in a deck.

01
Data Platform

Pipelines and warehousing that bring every source into one governed place — clean, modeled, and ready to build on.

pipelines · warehouse · modeling · governance

02
Analytics

Dashboards and AI chat over your metrics — reporting built around the decisions you actually make, run for you month to month.

dashboards · BI portals · AI chat · reporting

03
Measurement

Tracking, consent, and attribution you can trust — so every number upstream is one you can defend.

tracking · consent · attribution

Most AI projects don't fail at the model. They fail at the data.

Scattered sources, no shared model, numbers nobody fully trusts. The AI isn't the hard part — the foundation underneath it is.

Useful AI needs data that's clean, modeled, and rich with context. That's the part most teams skip on the way to the demo — and it's the part we've forged our craft around. We build the foundation and the intelligence that runs on it.

How we work

One path, from raw data to working AI.

Most engagements start with a readiness audit, then move through whichever stages you actually need — build the foundation, run the analytics, or put AI to work on top.

01
Structure
Data, made AI-ready

We bring your scattered sources into one trustworthy foundation — defining what you track, piping it together, and modeling it so it's clean, consistent, and ready to build on.

Tracking & measurement · data pipelines · warehousing · modeling & enrichment

02
Surface
Your analytics, run for you

We turn that foundation into clear, dependable reporting — dashboards and BI portals built around the decisions you actually make, maintained month to month so your team just gets answers.

Dashboards · BI portals · reporting · ongoing data-quality monitoring

03
Activate
AI built on your data

With the foundation in place, we put AI to work — conversational analytics, agents, and automation that sit on your data and do real work in production, not a demo that breaks next week.

Conversational analytics · AI agents · workflow automation

Start here

The AI Readiness Audit

We map your data, pinpoint the two or three highest-value AI opportunities, and hand you a phased roadmap you own — a clear plan and a fixed price, no open-ended scoping.

Fixed scope, fixed price — credited toward your build if you proceed.

  • A clear map of where your data lives and what shape it's in
  • The highest-value AI opportunities, ranked by impact and effort
  • A phased roadmap from foundation to working intelligence
  • Yours to keep — even if we stop there
"As a business owner, having a data partner has been a game-changer. It protects me from unexpected decisions and lets me focus on growing my company without worry."

Forging change isn't a tagline.
It's the work.

DeltaSmith was built on a simple idea: take raw, scattered data and forge it into something that drives real decisions. That's never changed — the work has just grown a new edge.

Most teams do data or AI. We do both, in sequence: the warehouses, pipelines, and BI you'd expect from a seasoned data team, plus the AI fluency to turn that foundation into intelligence that earns its place in the business. One partner, all the way through.